theo is known internationally for its distinctive designs. For them spectacles are not just an optical aid; they are a fully-fledged accessory. More than 20 years ago Wim Somers and Patrick Hoet, both opticians, had had enough of the mainstream glasses that they were selling. So they decided to launch a collection themselves under the name theo, an anagram of Hoet. They started with the motto: ‘do not just see better – also look better’. theo is still a family company but with an international flair. theo is fun, innovative and stands for quality.